Cookie Policy

Last updated: 4 August 2025

This Cookie Policy explains how My Device Ally Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website. You can change your preferences at any time using the controls below.

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1) What are cookies?

Cookies are small text files stored on your device when you visit a website. They help a site function, remember your preferences, and understand how the site is used. We also use similar technologies (such as local storage) for the same purposes.

2) How we use cookies

We aim to keep cookies minimal and transparent. By default, we only set essential cookies that are necessary for the site to work. Non-essential cookies (e.g., analytics) are used only if you provide consent.

Legal basis: For non-essential cookies we rely on your consent under UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

3) Types of cookies

Essential (required)

Needed for core site functionality and security. These cannot be switched off.

Analytics (optional)

Help us understand page traffic and improve the site. Data is aggregated and not used to identify you. Set only if you consent.

Functional (optional)

Remember choices such as language or form state to improve your experience.

Marketing (optional)

Used to measure campaign performance or show relevant information. We do not enable marketing cookies by default.

4) Cookies we may set

Cookie list
Cookie	Category	Purpose	Duration	First/Third-party
`mda_session`	Essential	Maintains basic session continuity and security across pages.	Session	First-party
`mda_consent`	Essential	Saves your cookie preferences (categories you allowed/denied).	6 months	First-party
`_ga, _gid, _gat*` (if enabled)	Analytics	Measures site usage in aggregate to improve content and performance.	24 hours – 13 months	Third-party (Google)
`_fbp` (if enabled)	Marketing	Helps measure campaign effectiveness. Not set by default.	3 months	Third-party (Meta)

Names and durations can vary. We’ll update this list if our use changes.

5) Manage your preferences

Essential — required for the website to work. Analytics — help us improve the site. Functional — remember your preferences. Marketing — measure campaigns; not enabled by default.

Tip: You can also control cookies in your browser: for example, Settings → Privacy → Cookies. Deleting cookies may sign you out or reset preferences.

6) Third-party cookies

Some features may rely on third-party services (for example, analytics). Where used, those providers set their own cookies and have their own privacy policies. We only load such cookies if you consent to the relevant category.

7) Retention

Cookie lifetimes vary. Session cookies expire when you close your browser. Persistent cookies last for a set period noted above or until you clear them.

8) Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. We will adjust the “Last updated” date at the top of this page.

9) Contact us

If you have questions about our use of cookies, please contact:

My Device Ally Ltd
86–90 Paul Street, London, EC2A 4NE, UK
Email: info@mydeviceally.com · support@mydeviceally.com
Phone: +44 7451 290545

Company No: 16608942 (England & Wales)